Laoshan Beer Drinking Partner Base Project used the universal and easy-to-understand concept of "Cheers" to create a "Cheers Moment" scene at the exhibition site through rhythmic emotional guidance and atmospheric reinforcement, which successfully resonated with consumers' feelings and emotions.

According to the rhythm of consumer life, we strengthen the effect of nightclubs to achieve an effective closed loop of "attraction-interaction-purchase", and subsequently form word-of-mouth communication among consumers after a good experience, expanding the volume of brand communication.