As a luxury automobile brand, Audi's customers are mainly young and middle-aged men, and the brand lacks a female focus factor, so female consumers have become an important point of strength for the brand. We took the opportunity of the outbreak of the topic of femininity and women's power shown in the popular variety show "Sisters Riding the Waves" to show Audi's new brand factor through female representatives.

Ms. Audi combines the new Audi A4L, Audi Q3 Coupe, and the new Audi A6 allroad Explorer with the three Audi products, respectively, to raise attention by combining hotspots and matching the characteristics of the artists, with the core of "Go Forward-Enterprising", and produces conceptual videos and graphic blockbusters with different spiritual associations. The videos were released through Audi's official new media accounts, Kareem magazine, and artists' self-media accounts, taking advantage of the opportunity of the outbreak of the topic of femininity and women's power to attract social attention, and outputting a new brand value through Audi's official microblogging, Shake, WeChat platforms and other multi-platform matrices, as well as continuing to build a feminine communication path for the brand's multi-dimensional women's characteristics in the future.

As Audi attempts to establish a communication path with the female community, Ms. Audi's video series links the brand, celebrities, and fans. Once the topic was released, it quickly triggered the attention of the whole Internet and triggered the discussion of netizens' empathy. The campaign not only gained strong exposure and communication for the brand but also enhanced the favorability of existing and potential users. At the same time, it triggered the discussion of social topics, gave voice to women, and set up a positive and energetic online topic orientation. Ms. Audi has become an asset for Audi's women's marketing.