Marketing background:

As the application of foreign AI in all walks of life matures, domestic AI is also in a stage of rapid development, and it exploded in 2018. Especially in the application of AI in marketing, several new service methods based on intelligent services and intelligent experience have changed the old form of the entire marketing model. The release and application of AI will occupy a dominant position in the future marketing model. Therefore, the application of AI will play an important role in the implementation of Dongfeng Nissan's intelligent strategy, which will also be a breakthrough for the automotive industry in the field of innovation and technology.

Based on the main core of AI intelligent robots, through comprehensive research and a lot of screening, it was finally decided to select Pepper, a new generation of intelligent robot with emotion recognition function from Soft Bank of Japan, as the application object for this AI+ intelligent marketing. Based on Dongfeng Nissan's intelligent market, sales, and experience needs, electro-acoustic marketing proposes innovative application development with intelligent interaction, sales assistance, and big data analysis as three core contents.

Marketing highlights:：

1. Intelligent interaction: robot reception, guidance, retention, in-depth dialogue, etc.

Nissan Zhixing Assistant serves as a guide throughout the entire sales and event process, allowing consumers to fully feel the sense of technology and participation brought by Nissan Technology.

2. Intelligent sales: model decryption, model recommendation, delivery ceremony, etc.

Through the deep learning mechanism, Nissan Zhixing Assistant can automatically analyze customer needs in the background through interactive forms such as Face Recognition technology and car purchase demand answers during the interaction process, and recommend suitable models for customers, thereby assisting in-store sales, promoting sales efficiency, and further enhancing the in-store intelligent service experience.

3. Smart data: cloud data collection and analysis

Through the collection of data such as consultation, interactive experience volume, and model attention in the previous section, 35 robots conducted big data analysis through data uploading and sharing in the cloud and background, using data types such as region, gender, model attention, model color, car purchase budget, and model type to accurately analyze the different and potential car purchase needs of 11 regions, and use intelligent data capabilities to improve intelligent sales levels.

Marketing effect:：

"Nissan Zhixing Assistant" was unveiled for the first time at the 2018 Dongfeng Nissan Annual Dealer Conference and was unanimously praised by representatives of 700 dealers across the country. It also participated in the 2018 Beijing International Auto Show and served as host, reception, explanation, and interaction. The total on-site coverage reached 200,000 + people. It cooperated with more than 20 media resources such as BitCar, Sohu, and Sina, with 500 million + exposures and 30 million + clicks, with outstanding communication effects.

The "Nissan Intelligent Assistant" intelligent robot has fought in 57 cities and operated 1 international auto show, 4 media communication meetings, 26 nationwide challenges, 30 local auto shows, 30 important company events, etc., with a total of 150 key BTL activities. Nissan Zhixing assistants have been stationed in 200 franchise stores across the country, receiving a total of more than 6 million experiences and obtaining approximately 490,000 batches of retention funds. In the future," Nissan Intelligent Assistant" will continue to allow consumers to experience different AI intelligent experiences in different scenarios and deepen consumers 'understanding of "Nissan Intelligent Technology".