EACH CASE IS A WITNESS TO THE INNOVATION OF CUSTOMERS AND US
Project Name : Project Name: Chevrolet
Operation Time : 2015
Project background
In order to widely spread the Chevrolet brand concept to the campus and cultivate future new car owners, large-scale creative solicitation public relations activities were carried out in 10 key universities in China.
Activity effectiveness: In the first half of 2015 alone, the number of participants reached 7300 and 53 creative projects were collected.
Event Highlights: Cross-department cooperation to achieve a win-win situation between marketing activities and corporate recruitment; two-line interaction, collecting ideas online and displaying ideas offline; launching a creative market and combining brand elements to create new and interesting interactive forms, such as Manchester United theme area, Red Chalk theme area, Bumblebee display area, etc.; Combined with the current entrepreneurial trend, we invite heavyweight guests to participate in the annual championship selection;
Next : Bring consumers to you anytime, anywhere!
Previous : Graduation season assists| Opening a new chapter in life from the new Crown 2.0T × Uber