Project Background

The BRANDMAX team combined the low fuel consumption performance of the Myriad Malibu and Myriad XL with a special test drive session to highlight the fuel-efficiency features of the models and to give sales consultants more confidence in selling them.

Project highlights

With the theme of "Who Tries Heroes, Double Mile Challenge", a special test drive session was held, which not only reflected the outstanding performance of the two MyriBalls but also triggered the inner resonance of the test drivers. Multiple types of tracks were set up under the theme of fuel saving, so that the sales consultants could compare the outstanding performance of the MyriBalls with their competitors, regardless of whether they were in the straight-line acceleration zone, 90-degree right-angled corner, u-curve, continuous curve, 3D track. The 3D track allows sales consultants to compare the outstanding performance of the Myrio in the same category of competitors, and after the test drive of the Mondeo, Sonata, Dzire, and Accord, they all feel the Myrio's cost-effective performance that is ahead of similar competitors.

On the scene, there were the regional general manager Yuan Ye and the regional Mac on the spot to give special lectures, and there were also specially recruited professional sales instructors to carry out real and vivid showroom scenario simulation sales for each participant, which increased the sales consultant's customer skills and sales ability.

The Foshan Shilihe Auto Park selected for the challenge covers an area of 330,000 square meters, where test drivers will have access to a very challenging and interesting 3D track. The total length of the speed track in the park reaches 4.7 kilometers, and the track imitates the design of F1, which will enable motorists to experience the extraordinary McDonald's outstanding performance.