Job Responsibilities:

1. Clarify customer intentions, understand customer needs, and provide customers with professional brand and product strategy solutions;

2. Be able to accurately understand the market and consumers, and write integrated marketing plans based on customer needs;

3. Have the ability to control the quality of the plan as a whole, and control the planning plan to be consistent with the creative direction;

4. Be able to complete the proposal to the customer, and have strong communication and presentation skills;

5. Ability to quickly collect and analyze information to keep abreast of changes in the automotive industry and market segments;

Job Qualifications:

1. Bachelor degree or above;

2. More than 5 years of work experience in the automotive field, more than 3 years of management experience in this position, working experience in 4A company is preferred;

3. Active thinking, strong insight, understanding of various media forms, good at summarizing and learning from the current hot events and successful experience of emerging brands;

4. Content/creative ability, independent case writing, PPT skills, proposal skills;

5. Familiar with industry analysis tools and knowledge, and have rich industry resources;

6. Have good communication skills, organization and coordination skills, execution, and be able to work under pressure.