GAC Honda's model BEEZE represents the new aesthetic direction of the new era, and the two words BREEZE are inspired by light and shadow, which represent "the sun rises and illuminates all things in heaven and earth" and "the mysterious sense of contrast brought by light" respectively, which the sunrise launch event on the sea perfectly illustrates. The sunrise launch on the sea perfectly illustrates this point visually.

The BREEZE launch was a launch that started at sunrise, and then the car was launched at the moment of sunrise. BRANDMAX is responsible for the activity of this launch event, assisting in creating the earliest sunrise launch event in history, conveying the brand connotation of BREEZE's new car, full of the sense of experience + shock, breaking the rules, courageous and innovative, and multi-directional dissemination of the strong sound volume triggered, and setting a new benchmark for the new car launch event organized by domestic mainstream car enterprises.