The "Western Harness of the Extreme Realm FAW Toyota Snow Leopard Guardian Action" is an unprecedented in-depth exploration of the Tibetan land after a journey of 1,050 kilometers with an altitude span of 3,000 meters. While conveying the genetic strength and brand spirit of the FAW Toyota SUV family, the guarding operation also allowed more participants to feel the purity and heart of FAW Toyota's public welfare practice. Whether it is setting up monitoring equipment, guarding the snow leopard habitat, or exploring the ecological environment of Tibet, participants inevitably need to explore in depth. The high-altitude environment, coupled with the complex and unpredictable road conditions, becomes the first test of participants' physical ability and courage, which requires their cars to have reliable driving performance. The strength to brave the road ahead is an important accumulation to show their commitment. Facing the challenge, the FAW Toyota SUV family is standing by to conquer the rugged road with the participants and fulfill the promise of guarding the snow leopard together.

The "Western Extreme Harness FAW Toyota Snow Leopard Guardian Action" is not only a single corporate activity, but also a renewed voice for the rare animals in the western Tibetan region. Electroacoustic marketing for FAW Toyota's brand characteristics of multi-angle, multi-level, multi-faceted deep plowing brand appeal, and ultimately the snow leopard "adventure & nature" image combined with the test drive activities and product emotional appeal, to create a "return to nature & search for the real me" topic! content, break the constraints, from the heart. Up to now, the guardian action fits the theme of the snow leopard guardian action, electro-acoustic marketing put from a variety of perspectives of the output of the original manuscript 270 +, in the whole platform to create a topic matrix, and the launch of the exploration of the blood of the desert chapter, the mirror of the sky chapter, the Danxia landforms chapter of the three major types of series of videos directly hit the target group of the heart, so that the activities of the concern is constantly rising. While practicing for the public welfare, the "Western Extreme Harness FAW Toyota Snow Leopard Guardian Action" also injected more power into FAW Toyota, making the brand image more three-dimensional, and enabling the target group to understand more about the brand's unchanging faith in the beginning and the belief in continuing to move forward.