EACH CASE IS A WITNESS TO THE INNOVATION OF CUSTOMERS AND US
Project Name : 2019 FAW Hongqi HS5 Changchun Marathon Launch
Operation Time : 2019-05
Combined with the listing of HS5 in the Changchun International Marathon, the microblog topic of "Red Flag HS5" was created. With the unique and pioneering Red Flag mH5, the mH5 creates an ultimate dreamy third space, brings extreme comfort beyond expectation, helps you unload all the pressures and worries, and lets you always have one of your soul and body on the road. The official Weibo of Red Flag also participated in the topic interaction and called for active participation. Jin Dong, Guo Fan, Wang Peiyu, and Wu Dajing were invited to participate in the Red Flag Weibo topic #When red is not allowed#, combining the product highlights of HS5, such as "noble, exquisite, comfortable, intelligent and safe", and interacting with each other, utilizing the flow of celebrities to enhance the atmosphere of the topic; and using interaction to enhance the participation of the fans, increase the online forwarding hotness, and enhance the network attention.
Through the Changchun International Marathon and the listing of HS5, BRANDMAX carried multi-dimensional communication, deeply demonstrating the positive attitude of Red Flag brand and highlighting the brand power. The brand communication activities totaled 117 articles and 338 reproductions.
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