Taking advantage of the influence of Hunan TV's "Chinese Restaurant", BRANDMAX helped Dongfeng Honda XR-V cooperate with the third season of the program "Chinese Restaurant" to create a sound topic between the test-drive meeting and the launch meeting. The cooperation team participated in the whole process of following up on the shooting and editing of the program and flexibly coordinated resources to ensure that the rights and interests were reached. In this cross-border cooperation, the official microblog of Dongfeng Honda reached 11,000 readers, with 50 automotive media and 50 entertainment media spreading the news, and the Baidu index increased to 7,873, up 35%.