For the new generation AX7, BRANDMAX proposed marketing strategies (including model positioning, communication concept, pyramid, etc.), print ads and product TVC creativity, and traditional media placement, etc. Combined with product and consumer characteristics, the new generation AX7 needs to jump out of the red sea of "smart" competition. Combined with the product and consumer characteristics, the new generation AX7 needs to jump out of the red sea of "intelligent" competition, so it proposes to seize the positioning of AI ecological SUV and the communication concept of "Speak and Enjoy", and to bring the new generation AX7 to satisfy the new ecological value of automobile travel for consumers. With the new generation AX7 bringing consumers new ecological value fulfillment in automobile mobility as the core, it enhances brand attention and strengthens product reputation. In terms of communication, BRANDMAX has integrated communication with publicity, public relations, and customer experience to create a sense of AI ecological value.