With the advantages of both HONGQI and the Forbidden City in the fields of culture, branding, cultural creation, and public welfare, BRANDMAX  integrated the new high fashion of Red Flag with the innovative elements of the traditional culture of the Forbidden City and brought more diversified connotations to the HONGQI brand and the Forbidden City Museum. By creating hot news events among industries and cross-industries and creating joint cross-border hot topics, the communication content is rich and diverse, attracting a lot of attention; adopting innovative forms of multi-channel cooperation, omnichannel and omnidirectional communication, covering all target audiences and maximizing the expansion of communication effect.

Relying on the power of senior KOL in the industry, the signing cooperation of HONGQI  & Forbidden City has received extensive media attention, which has been efficiently spread in multiple fields and additional complimentary platforms. Sixty media were invited, with a total of 41 reports and a release rate of 137%. Among them, 24 original in-depth articles were produced, which set off the climax of public opinion and brought super advertising value.