On August 1, 2018, China FAW HONGQI brand celebrated its 60th birthday. from July 31 to August 2, the HONGQI brand will hold the 60th anniversary "HONGQI Day" themed celebration at the new headquarters of FAW China, which will include "60th Anniversary of HONGQI 'Tribute to - There will be "60th Anniversary of HONGQI 'Tribute to HONGQI Characters' Award Ceremony", "Launching Ceremony of HONGQI Small Town", and "Delivery Ceremony of HONGQI L5, the New Noble, and Supreme Driving Vehicle", "HONGQI Modeling Design Global Challenge Launching Ceremony" and other series of activities.

Driven by innovation, ultimate fantastic atmosphere creation, celebrities, and big names to help celebrate the 60th anniversary, BRANDMAX spread and consolidated the brand image of the new Red Flag by creating a 3-day series of anniversary celebrations. With the help of innovative material+innovative form+innovative platform, multi-dimensional and all-around content dissemination was carried out. During the activity period, 5680 articles were published by online media, 1128 articles were published by self-media, 372 times of press releases were actively disseminated, and the average Baidu index of the Red Flag brand was 1970.55.