BRANDMAX created a party for the launch of FAW-Volkswagen's new Golf with the theme of "Dare to Burn, Dare to Stand Out". The target consumer group of the Golf is young people with a young mindset, who are never tired of breaking the mold, realizing themselves, and daring to stand out. The event site created a fan party through several experiences such as cool layout and rapper rap, which fully conveyed the concept of the new Golf as it is, young and untiring, causing consumers to resonate with it, spreading it actively, and setting off a frenzy of online discussion.

This FAW-Volkswagen New Golf Fiery Listing Party was attended by 55 media, the media release rate reached more than 90%, the event information was read more than 20,000 times, the number of fans of Volkswagen's WeChat public number increased by about 10,000 people, and the WeChat Album live broadcast was read more than 20,000 times online, which fully improved FAW-Volkswagen's brand influence.