FAW Toyota Prado's "Silk Road on Ice" started from Beijing and arrived at Jixi, test-driving along the Silk Road on Ice, with the help of KOL joining and in-depth interviews with owners, analyzing and experiencing Prado's selling points in all dimensions, and triggering a heated discussion online.

BRANDMAX shares through the graphic + documentary format, innovative content dissemination, the dissemination of the campaign volume of 127 articles, and the total traffic/reading volume of 7450074.