Project background

Shu Uemura cooperated cross-border with the first-generation Super Mario image. BRANDMAX marketing combined with the most popular cross-border cooperation form at the moment to design and reorganize the two brands and integrate pixelization into the design, making the on-site design style and Shu Uemura's Christmas products more in line with the product's colorful colors and pixel world vividly; combining the product with theme elements, and at the same time combining on-site interactions and software performances, greatly gathering passenger flow and increasing sales.

Project highlights:

BRANDMAX marketing refines the pixel style of the first generation of Mario and visually reorganizes it with Shu Uemura's main vision. It uses Shu Uemura's eyeliner as a weapon and the air cushion box as a shield to show the core theme of "Color Adventures".

In line with the curiosity of young audiences, BRANDMAX marketing combines trend technology with retro feelings and uses the popular AR game platform to gradually attract customers from far to near, and interact closely with classics, bringing a refreshing and novel experience.

BRANDMAX marketing creates a sentimental pixel world through booths, allowing consumers to interact closely with classics and discover exhibition halls in the form of treasure hunting. Integrate Shu Uemura products into interactive challenges and become key props for the experience, which not only enhances the fun of the product experience but also strengthens the superior memory. On-site design Consumers as players search and discover the pixel world under Mario's guidance. After completing the product experience, they win a small Christmas surprise, allowing them to receive gifts and deepen their impression of the brand!