Project background：

 Kaiba craft beer is still a brand-new brand in the Chinese market and has not been widely recognized by the public. As the craft beer market is increasingly entering the public's view, consumers must understand and remember the Kaiba brand; and Kaiba is also the first time to enter a music festival-type event. It is the first experience of close contact with target consumers, thereby reflecting the spiritual elements of the brand and entering the world of young people.

Project effectiveness:

Free drinks were mainly provided at the event site, and the drinks had a wide variety of flavors, which received great praise from consumers. At the same time, on-site consumers paid a lot of attention and took the initiative to spread it twice through Weibo WeChat online channels to attract more friends around them to buy Kaiba beer. Local sales exceeded expectations during the event.