Marketing Background

Sunac China chose the core location of the Guangdong-Hong Kong-Macao Greater Bay Area and spent $50 billion to develop the 596,000-square-meter Sunac Cultural and Tourism City, which will become a new tourism landmark in South China in the future. Guangzhou Sunac City had its grand opening in June, so it needed to expand the volume of brand promotion. BRANDMAX Marketing deepened consumers' understanding of the Sunac brand and the park through roadshow communication activities in first-tier cities around Guangdong, Hong Kong, and Macau, deepening the perception of the brand in the minds of the target audience, and increasing brand awareness and influence.

Marketing Highlights

The "Happy Moving House " tour takes the form of main stage performance linkage and mini experience in the theme park, which enables consumers to have a closer experience and a more realistic feeling and also comprehensively displays Sunac Park's characteristic industries and amusement projects through on-site immersive interactive experience, realizing the promotion of the experiential marketing model.

Marketing effectiveness

During the "Happy Moving House " tour, BRANDMAX Marketing gave a comprehensive voice to the brand through multimedia and multi-channel communication, which laid a good audience base for the opening of Guangzhou Sunac Cultural Tourism City, built an effective communication channel between the brand and the target audience, and ultimately realized the purchasing willingness directly, to achieve the publicity and promotional purpose of enhancing the brand awareness. The purpose of promotion. Guangzhou Sunac Park's "Happy Moving House" tour also accomplished the goal of landing the brand image, with the roadshow covering a total of 500,000+ people. Through the precise and high-quality on-site interactive experience, consumers had meaningful and valuable interactions with the brand, which further drove the flow of visitors to the opening of Sunac City, realizing the scene of the day was extremely hot.