Marketing Background

Qingting FM is brand new at the moment, taking advantage of the World Cup, the first attempt to network radio media combined with the bus parade approach the audience, so that more people experience the charm of the sound, to understand the "more of the world with the hearing", through the FIFA cooperation star Ji Kejunyi, soccer commentator Ji Yuyang, with several well-known domestic football stars, together to experience "the first sound of football", together with listening to the World Cup. Together, they will experience "The Sound of Football" and listen to the World Cup. BRANDMAX marketing in the Internet radio media activities to try the form of a roadshow parade bus, dragonfly FM theme parade bus is a mobile radio, and dragonfly FM logo echo each other, in the World Cup environment, with the wonderful moments and memories of the past World Cup, driving to the streets and alleys, driving to the fans, so that everyone can experience the World Cup can be used to listen to". can be listened to", by satisfying everyone's curiosity, to deepen their impression of Dragonfly FM.

Project effectiveness

Through online media communication, real-time linkage of "The Herald of Soccer" program IP, offline Qingting FM theme bus tour, interactive games, dynamic performances, face-to-face interactions between players and fans, etc., the event demonstrated the charm of the sound in multiple dimensions and increased the exposure rate of the brand of Qingting FM. During the activity period, the IP broadcasting volume of the program "Football Herald" reached 3628.08W, the total exposure volume of the activity online was 6907.9W, and the number of people covered by the activity offline was 150W, which fully achieved the goal of "more voices to listen to", and improved the popularity of Qingting FM and enhanced the brand image. The campaign fully realized "more voices to listen to" and significantly enhanced the popularity of Qingting FM and the brand image.