Project Background

How to combine the Buick Envision model character and core USP, with consumers' novel and exciting test drive experience and the performance of the Enclave AWD system as the core, fused into a large-scale test drive experience props of great topicality and full of shape.

Project effectiveness

At the event site, the 10-meter high platform similar to the "see-saw" carefully designed by BRANDMAX Marketing attracted crowds of onlookers, with the angle of the up ramp at 41 degrees and the angle of the down ramp at 50 degrees. Such a flexible and ingenious design and the amazing heartstrings of the 41-degree and 50-degree angles of inclination make people's adrenaline rush and blood boil just by looking at the words. The event will sweep through more than 140 cities across the country, bringing the Buick Enclave to consumers to directly feel the various hidden high-tech configurations and the comfort of the entire vehicle in a thrilling experience!