Project Background

The regional display of the Pathfinder model through the specialty superstores in the core cities will convey the Pathfinder model to the target audience on a wide scale, enhancing customer collection and promoting sales.

Project effectiveness

Increase visibility - Superstore exhibition in core cities to increase brand exposure Enhance brand image display, focusing on conveying Equinox's brand personality Rapid customer collection-Expanding the opening at the upper end of the marketing funnel, intensively collecting intentions.