ZEEKR, a trendy tech brand that understands users and technology, has launched a user-centered brand experiential marketing IP - "The City of Light" co-creation and experience activities in Zhuhai, Chengdu, Beijing, Hangzhou, and other cities. In the "City of Light", users can experience an in-depth product experience in an immersive scenario, inspire driving fun and explore technological innovation together.

The co-creation activity restores the spaces in urban life through scenario-based creative space design - "Inspiration Commune", "Light Oxygen Café", "Trend Buyer", "City Explorer" and "Performance Park". Trend Shop", "City Explorer" and "Performance Park", creating an immersive atmosphere for users to be "in the city", and utilize a simple and highly participatory interactive experience - the "City Explorer". With the help of simple and highly participatory interactive experiences, such as "City Mark", "Wish List" and "Tide T Co-creation", users can deepen their "citizen immersion". The user's sense of immersion is deepened through simple and highly participatory interactive experiences such as "City Mark", "Wish List" and "Tide T Co-Creation".

Based on the insight of the market environment, combined with the positioning and characteristics of the car brand, the use of diversified technology, and creative means to build an interactive experience environment, so that consumers can more intuitively experience the effect of the product, participate in the product interaction, enhance consumer recognition of the brand and the product, and ultimately to achieve the secondary communication of the brand and the sale of products. The event was well received by users and equally well received by the media, with Sina Auto and Sohu Auto commenting that the event "brought a new trend vane to the automobile circle."