The Japan Traceability Tour for the Lexus Smart-Hybrid member platform included a visit to the Miyata Plant in Kyushu, a tour of INTERSECT By LEXUS, a visit to the Niaoya Bookstore in Daikanyama, a fabric experience in Hakata, an experience with All Nippon Airways, an experience with a hot spring in Beppu, an experience with an Edo kiriko, and an experience with a kaiseki cuisine meal, and other experience sessions. Tracing back the origin of the brand and strictly controlling the details of the consumer experience, the LEXUS brand's philosophy of artisanal value concept is amplified in the experience, deepening the understanding of the brand's value, realizing the leap of high-value customers from fans to self-promoters, and promoting the dissemination of word-of-mouth.