The environmental protection tour for Lexus Smart-Hybrid members included a visit to the Yanoda Rainforest, tree adoption by owners, environmental protection lectures, the owner's driving mileage energy-saving challenge, an exhibition on the history of the Lexus brand, a visit to the Wuzhishan Museum of Ethnic Minorities, an appreciation of the art of Huanghuaren (yellow pears), an experience of the incense-making technique of incense, an appreciation of the Qiong Opera, a visit to the Li-Miao non-legacy techniques, and an experience of the Lijia Banquet, among other experiences.

BRANDMAX accurately refines the keywords of public welfare and environmental protection attributes of the brand and combines them with localized characteristics to set up experiential links, subconsciously implanting the brand concepts in the memories of the consumers, and enhancing the consumers' recognition of the brand & loyalty.