Michelin has been committed to exploring and innovating in the field of sustainable mobility for many years, and the first stop of "Garden 4.0", "The Eaves of Innovation", is inspired by the "flying eaves" of Chinese architecture. Inspired by the "flying eaves" of Chinese architecture, the "Eaves of Innovation", the first stop of "Garden 4.0", is full of dynamics, showcasing Michelin's 130 years of innovation from 1891 to the present day with a wide range of products.

A Mission H24 hydrogen-powered race car was placed at the most prominent position in the exhibition area and was the first product to be cleared through customs at this year's Fair. MICHELIN has tailor-made new race tires that contain 46% sustainable materials and emit nothing but water vapor during driving, making it a true "green zero-emission" race car that represents MICHELIN's innovation and action for sustainable mobility.

The Window on Sustainability

In the second stop of "Garden 4.0", BRANDMAX created five "sustainable windows" for Michelin to display smart mobility solutions, sustainable raw materials, the latest invention to help decarbonize shipping, electric tires, agricultural tires, and other diversified and innovative technologies and products, reflecting Michelin's contribution to sustainable development in various fields. Michelin's contribution to sustainable development in various fields.

Through these five windows, visitors can see through a small object, discover Michelin's sustainable ambition and vision in a particular area, and get a closer look at the world through Michelin's eyes, a more sustainable world.

The fountain of inspiration

"People are the cornerstone of Michelin's sustainable development. In the third stop of "Garden 4.0", Michelin used water as the main focus, combined with mountains, rocks, bridges, and other elements to create a natural and lively recreational area, where visitors could interactively experience Michelin's mobile experience business that goes beyond tires to enjoy a better life. Visitors can interactively experience Michelin's mobile experience business beyond tires and enjoy a better life.

The "Fountain of Inspiration" shows visitors the history of the Michelin Guide, the emergence of the Michelin Green Star, the launch of the Robert Parker Green Emblem, the change of the image of Mr. Michelin Tire, and Michelin's innovations related to sustainability. During the Fair, the area also hosted several garden dialogues, including launching ceremonies, theme sharing, round-table discussions, and cooperation signing, to bring a more comprehensive Michelin to the guests.

Gallery of the Future

"At the end of the tour, visitors can click on the bamboo leaves in this gallery surrounded by bamboo forests to listen to people's expectations for the future, and they can also leave their messages for the future and share how they can contribute to sustainable development, as Michelin believes that to realize a sustainable world, it requires the efforts of all. Michelin believes that to realize a sustainable world, all people need to work together.

Michelin, as a global leader in the tire industry, started another trip to the Expo with the help of Electroacoustic, continuing to show innovative achievements beyond tires, and allowing Chinese consumers to better understand Michelin. As a leading integrated service provider of experience marketing in China, ECS has been committed to combining a variety of mature new technology means, applying them across borders to the field of experience marketing, and cooperating with the strong creative ability in various consumer scenarios to provide consumers with innovative ways of experiencing branded products and help brands gain a deeper insight into consumer needs, improve branding capabilities in product development, marketing and communication, channel management, traffic operation and so on, to help enterprises enhance their product development, marketing communication, channel management and so on, Traffic operation and other capabilities, to help enterprises to enhance brand value and bring the integration of sales conversion.