UNDERSTANDING BRANDMAX MARKETING
On October 30, the 10th China Communication Leadership Forum 2021 and Dandelion Award Ceremony, organized by the Suqin Society, was held in the Beijing Kuntai Hotel. With the theme of "Wisdom-Energy-Scenario", the forum discussed the new strategy of the communication industry in 2022 to empower brands and create more business opportunities. In this year's China Innovation Communication Award (Dandelion Award for short), Guangdong BRANDMAX (A-share code: 300805), has been awarded "Innovative Company of the Year" for three consecutive years, and is also among the top ten "Innovative Companies of the Year". (A-share code: 300805, "Denso") was awarded "Innovative Company of the Year" for the third consecutive year, and even ranked among the "Top 20 Creative Marketing Companies", which represents the high recognition of Denso by the organizing committee, many judges, and authorities in the communication industry.
Dandelion Award is a professional award in China's communication industry, which was founded by the Suqin Society in 2014. Through the collection of annual outstanding innovative cases and applications, it digs out and demonstrates the marketing value of innovative communication from the multi-dimensional aspects of strategy, content, channel, technology, product and mode, to promote the sustainable development of the communication industry.
With years of deep plowing in the marketing industry, BRANDMAX has become a leading technology-driven integrated service provider of new scene experience marketing in China, and has been awarded "Private Leading Enterprise of Guangzhou in 2021" and "Headquartered Enterprise of Guangzhou". Relying on excellent technology application capability, forward-looking creative design solutions, rich marketing promotion models, nationwide execution network, and strong regional sales and execution management capability, BRANDMAX has formed an integrated marketing service system from brand strategy, advertising creativity, public relations communication, and activity execution to effect monitoring. In the fiercely competitive market environment, the requirements for marketing quality and efficiency are becoming more and more urgent. To meet the trend of consumers' online and offline omnichannel consumption behavior, Denso takes the initiative to seek change and lead the change, and gives full play to its own strengths and marketing capabilities in key industries, such as automotive, fast-moving consumer goods and 3C, and focuses on the "establishment of a closed loop between marketing services and sales" and the "digitization and transformation of marketing business". The company focuses on the strategies of "establishing a closed loop of marketing services and merchandising" and "digitization and intelligence of marketing business", and helps enterprises to enhance their brand value and bring about the integrated ability of sales conversion.
In the future, BRANDMAX will focus on expanding new industries, improving professional capabilities in all aspects, optimizing the business middle office to enhance organizational efficiency, exploring and practicing the offline retail flash store model, and expanding the scale of the private domain marketing business, etc., and will continue to be committed to the application of new technological means to the field of marketing and to provide consumers with innovative branded product experiences in a variety of scenarios.
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