Founded in 2008, the Golden Casting Awards has developed into the largest business creative awards in Asia after more than 10 years, with a unique ROI business creative evaluation system. The "Golden Investment Award" aims to reward the most creative brands and enterprises, and is an award that encourages companies in the creative field to maximize market returns with the smallest budgets. The positioning and criterion of the Golden Investment Awards are to "quantify creativity with the market".

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In the fiercely competitive market environment, the requirements for marketing quality and efficiency are becoming more and more urgent. To meet the trend of consumers' online and off-line omnichannel consumption behavior, BRANDMAX has taken the initiative to seek change and lead the change, and has given full play to its strengths and marketing capabilities in key industries such as automobiles, fast-moving consumer goods, and 3C, etc., and has persisted in business innovation and market development, focusing on the strategies of "establishing a closed loop between marketing services and merchandising" and "digitalization and intelligentization of marketing business". With the strategy of "establishing a closed loop between marketing services and merchandising" and "digitization and intelligence of marketing business", Dentsu can help enterprises enhance their brand value and bring about the integration of sales conversion.