The brand ambassadors, styled with a sense of festive atmosphere, carried out a sampling parade in the mall, delivering beer and festive blessings to customers and interacting with them. To emphasize the festive atmosphere, bands and dance troupes were parachuting into the scene, singing and dancing to attract many customers in the shopping area to stop and watch, and feel the European passion under the flashing lights. BRANDMAX through the parade tasting so that every customer can feel the AMSTEL Beer on the product of craftsmanship, so that customers understand the AMSTEL Beer from a different perspective, to better display the brand image, and improve the customer's familiarity with the brand.

Immersive minibar, Hot Spots

The pop-up store is decorated in bright red as the theme color, resembling a New Year's gift box, topped with a beer bottle design, and four themed walls with their own characteristics, recreating the exquisite bistro style of European retro style in line with the brand's style. At the same time, BRANDMAX also unites the "celebrity" groups of various self-media platforms to take everyone to an immersive understanding of AMSTEL Beer through the forms of "flash mob store visit" and "check-in store visit". The "celebrities" on the scene raised their cameras to check in and take commemorative photos, and spread and shared them through different channels to increase the exposure of the event and the brand.

AMSTEL Beer interprets the style of beer culture in the new era with craftsmanship, and BRANDMAX integrates the elements of traffic, content, and scene through scenario marketing, allowing Red Duke Beer to gradually approach Chinese consumers. As a leading integrated service provider of experience marketing in China, BRANDMAX based on its deeply penetrated offline business network, creates unique experience scenarios, promotes immersive product experiences for consumers, and boosts the terminal sales of the brand.